The reasoning for this decision is financial of course. Apple intends to boost its AirPods sales and will most likely start a special discount campaign for its Bluetooth earpods as soon as the iPhone 12 will be released this fall. Same analyst claims that the traditional wired earbuds will be also available for purchase as an extra. It’s unclear yet if this change will lower the iPhone 12 expected retail prices, with the retail value of the extracted earbuds. Unfortunately, this might not be the case though.
This move won’t gain Apple any popularity points for sure, especially if the earbuds removal is not reflected in the retail price. There are many iPhone owners that also purchased the AirPods but are still using the wired earbuds when they need hands-free talking. This happens simply because the microphone is better positioned and thus provides better audio quality for the traditional iPhone earbuds.
Ming-Chi Kuo is a respected technology analyst with KGI Securities and the vast majority of his “leaks” regarding upcoming Apple products have materialized in the past! What do you think about Apple’s plan to remove the wired earbuds from the new iPhone box? Will this “persuade” you to buy one of the available AirPods? Let us know in the comments section available below!
Related: iPhone 12 Pro base storage capacity will double from 64 GB to 128 GB!