Last updated on April 22nd, 2015 at 12:09 pmThe first figures for Friday’s, April 10, Apple Watch pre-order sales are out and Slice Intelligence estimates that the Cupertino-base company has sold almost 1 Million smartwatch units, on the U.S. market, within the first 24 hours! With an average of around $500 spent per purchase, Apple easily managed to cash in half a billion dollars, during its first Apple Watch Friday!
More than that, they claim that the Black Sports Band is currently the most popular strap purchased by Apple fans. It’s also approximated that over 70% of buyers have opted for the large 42 mm case, in favor of the smaller 38 mm version, while the Spacey Gray aluminum version tops the case model chart with 40% of selections.
Why Black Sports Band Tops The Charts!
The dark colored silicone strap is the most sold Apple Watch strap, gathering 28% of the total band sales and 64% from the Sports band series. This doesn’t come as a huge surprise for us because of two important facts:
1. Color – Black is a neutral tone that can be assorted with any other color. This spares you from needing additional bands every time you switch between outfits, cutting your costs and spearing you from losing time with changing bands!
2. Pricing – The reduced costs of the Apple Watch Sports is also a crucial factor that lead the majority of people to purchase the black silicone band.
The Milanese Loop follows as main band selection with one quarter from the total sales amount. That’s pretty impressive considering that it’s only available for purchase with the more expensive stainless steel Apple Watch model. The Link Bracelet counting 14% and Classic Buckle with 12% complete the standings. The White Sports Band, 2nd places one the Silicone chart, is only 5th overall summing up 8%. The list is completed by: Black Leather Loop (5%), Bright Blue Leather Loop (2%), Soft Pink Modern Buckle (2%), Black Modern Buckle (1%), Stone Leather Loop (1%), Brown Modern Buckle (1%), Light Brown Leather Loop (1%).
Space Gray Aluminium 42 mm Preferred Casing
When it comes to cases, there is not surprise again that a Sports Watch case is the most popular, within pricing being the main contributor. It seems that buyers have made a compromise to opt for the less expensive material and save money, while spending $50 more to grab the bigger size display. Around 71% of sales wen’t for the 42 mm version.
However, it’s a surprise for me that most fans selected the Space Gray color as their preferred casing tone. I personally went for the Silver Aluminium case, simply because, in my opinion, the black band + dark case is a downcast combo, which makes the Watch dull.
It’s also true that the black sports band could be ordered only together with the Space Gray Aluminium case, thus forcing you to purchase an extra band if you would like to go for Silver Aluminium and Black Sports Band combo. An other option would be to attempt to switch your bands with a compatible Apple Watch user!
Update (April 22): Recent reports claim that Apple has sold worldwide over 3 million Watch units, only during this pre-order period.